Why Is Marketing Important?

What’s the difference between sales and marketing? That’s a question someone once asked me. Sales is when a customer buys from you and happens after a customer knows what it is that you sell. The marketing comes first. But how do you persuade people to reach that stage when money changes hands? You need toContinue reading “Why Is Marketing Important?”

5 Ways to Get People to Remember You

Let’s get people to hire you because they remember you and you’re hard to forget. As an entrepreneur, you want people to buy from you because they trust you and know your name. To help you achieve that goal, here are five ways to get people to remember you. 1 Say the Other Person’s NameContinue reading “5 Ways to Get People to Remember You”

Skills Insight of the Day #4 – TikTok

TikTok is a video sharing social media platform that entertains and educates. Recently, I’ve been learning about career-related skills and information. For example, by watching these short, bite-sized videos, I’ve learned some answers to common health questions, discovered some insights into what it’s like to work in healthcare, and seen some unforgettable visuals about healthContinue reading “Skills Insight of the Day #4 – TikTok”

How to Connect with Customers and Build Relationships In-Person and in the Virtual World

Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.  ~ Steve Jobs Connecting with your customers and building a relationship with them is a powerful way to create customer loyalty to your brand. Before COVID-19, experiential retail had been a way to immerseContinue reading “How to Connect with Customers and Build Relationships In-Person and in the Virtual World”

Business Etiquette for Entrepreneurs

Life would be a little too easy if we could become an expert at one skill and then build a thriving business around it. Once we’ve figured out what we want to do, and we are open for business, we still have to market ourselves; otherwise, we may find ourselves waiting. Waiting like we doContinue reading “Business Etiquette for Entrepreneurs”