How to Create Irresistible Offers

Some people lose all willpower when they see yummy chocolates. Others stop working when tempted by a cat video or postpone housework to watch an adventure movie. Every day, everywhere, we are tempted by irresistible offers.  What makes an irresistible offer so difficult to refuse? Simple. It solves a problem or pain point. Each moment,Continue reading “How to Create Irresistible Offers”

Interesting Facts about Valentine’s Day: Business Edition

Valentine’s Day isn’t just for couples. Valentine’s Day is for anyone who likes to be appreciated: singles who will buy something nice for themselves, friends who celebrate platonic friendships, or parents getting treats for their children.  Are all the reasons for spending money on Valentine’s Day a marketing strategy to encourage people – both couplesContinue reading “Interesting Facts about Valentine’s Day: Business Edition”

How to Negotiate and Secure a Retainer Fee with a Client

Are you a freelancer or contractor constantly looking for new projects or new clients? Do you have a roller-coaster income that changes from month to month? If your answer is yes, then consider negotiating for a monthly retainer. A retainer contract is an agreement between a freelancer and their client for ongoing, monthly services forContinue reading “How to Negotiate and Secure a Retainer Fee with a Client”

3 Ways to Increase Your Income If You’re Self Employed

One of the biggest challenges of being self-employed is doing everything yourself, from the actual work to accounting to marketing your business. Eventually, the self-employed want to become successful enough to get a steady workflow and make their ideal income. Some self-employed freelancers or business owners stop there, but others want to reach higher. TheirContinue reading “3 Ways to Increase Your Income If You’re Self Employed”