Category Archives: Marketing

Common Math Mistakes People Need to Stop Making

Remember how you were always told to pay attention in math class? If you did, then you wouldn’t have been caught making these common math mistakes. Take a look at these real-life marketing examples and see if you can catch where the math went wrong. Math Mistakes that Cost Money Remember when your math teacherContinue reading “Common Math Mistakes People Need to Stop Making”

What is Copywriting?

Stellar copywriting grabs your attention, pushes your buttons, and persuades you to buy a product or service. Good copywriting gets you hooked when you read the first word, but great copywriting is what keeps you reading until the last. So what is copywriting? It’s more than just putting a bunch of words together on aContinue reading “What is Copywriting?”

Why Is Marketing Important?

What’s the difference between sales and marketing? That’s a question someone once asked me. Sales is when a customer buys from you and happens after a customer knows what it is that you sell. The marketing comes first. But how do you persuade people to reach that stage when money changes hands? You need toContinue reading “Why Is Marketing Important?”

How to Connect with Customers and Build Relationships In-Person and in the Virtual World

Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.  ~ Steve Jobs Connecting with your customers and building a relationship with them is a powerful way to create customer loyalty to your brand. Before COVID-19, experiential retail had been a way to immerseContinue reading “How to Connect with Customers and Build Relationships In-Person and in the Virtual World”