Vanya Wryter Consulting Services

Tag: building connections

  • 4 Tips for Effective Networking Connections

    4 Tips for Effective Networking Connections

    If you’ve attended a networking event, you’ve likely connected with other business owners and entrepreneurs who later said, “Let’s meet over coffee.” It’s a great idea, but how do you know if this connection with lead to a meaningful business relationship?

    Whether in person or at an online virtual meeting, you can make that follow up to the networking event a successful one by having clear objectives for connecting. Are you looking for opportunities and clients or just building relationships?

    Here are five tips to help you make meaningful connections and create effective business opportunities.

    1 Prepare a pitch so you connect with the right people

    At every in-person networking event, prepare a brief, 15 to 30 second description of yourself, including your name, company name, what you do, and your ideal client. When informally networking at an event, this is the information you want to share. When asked to give an introduction to a group of people, the description is the same, but when you finish, restate your name and the name of your company. (People don’t always catch your name the first time.)

    Take some business cards with you to share. They may also ask if you have a business card for a door prize draw. If you’re tech savvy, you can share your QR code to your LinkedIn profile or website instead of a business card. The benefit is you can easily update your LinkedIn profile or website, compared to ordering a new set of business cards whenever you update your information. 

    For virtual networking events, have your contact information typed out and checked for spelling and punctuation. You can copy and paste your information into the chat after your introduction to the group.  

    2 Attend networking events that attract the target market

    Another tip for a successful networking event is to learn what you can about the event before attending. What industries or niches do the attendees represent? Do they have a newly-minted business or have they been in business for a while?

    These questions are important because if you command a high price tag, a new business may not have the means to hire you. Similarly, if you are just starting to build your skills and your client network, a five-year old business may prefer to hire someone with an established success record.

    If you are in a marketing business specializing in marketing for tech companies with 50 or more employees, going to an event for small business owners may not be the best use of your time. To make the connections you’re looking for, do your research on the event prior to attending.

    3 Understand that networking isn’t the same as building connections

    After attending a networking meeting, you hope to have two or three people to follow up with. You might also be approached by someone who wants to meet with you and learn more about your business over coffee. Be clear about the purpose for the invitation.

    First, if you’re a new business owner, freelancer, or entrepreneur, meeting someone for coffee and getting to know each other’s business sounds like a great idea. You’ll build up your contact list and even if you don’t do business together, you’ll know who to recommend for (insert their business product or service here).

    Second, general getting-to-know-you chats build connections but rarely result in any business. You already introduced yourself and what you do at the networking event. If someone truly is interested in bringing you business, they will say something specific such as, “I’m interesting in signing up for your finance education program but I have some questions. Can we talk over coffee?”

    4 Set clear expectations

    Always be clear about your expectations prior to setting up a follow-up meeting after the networking event. If the other person says they want to “chat and get to know you and what you do,” expect that you’ll be working on building a connection. The connection might lead somewhere or it might not.

    A more specific objective, such as working on details about whether you can coach them on starting their new business is more likely to bring you a new client.

    Key Takeaways

    Networking is an important part of growing your business. A follow-up meeting after attending a networking event will be more effective if you are clear about your goals for going to the event, whether you just want to make a connection or find possible clients.

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  • How to Get Hired by Adding Value

    How to Get Hired by Adding Value

    Recently, people have been losing jobs by the thousands, so the competition you face for getting a job is fierce. How can you stand out and become the first choice with a potential employer or client? If you want to get hired for the long term, start by adding value.

    Networking and Relationship Building that Adds Value

    First, build a relationship for the long term by networking and getting to know what other people do. If you haven’t done this already, create a LinkedIn profile that describes what you do, your industry and niche, and what type of work you are looking for. Then join LinkedIn groups for similar industries, like and comment on people’s posts, and add advice or information that people in the group will find interesting.

    Join local business groups and attend their Zoom meetings to find out what is trending in business and to build connections. Become a connector by suggesting possible clients and connections for group members. Add value by providing feedback and suggestions for their business ideas. People will get to know you more and will recommend you to their connections when work opportunities arise.

    Giving Value to Businesses to Create Business

    After you’ve created some connections online or in person, continue to build on those connections by adding value. Arrange a coffee or virtual meeting with your connection once in a while to talk about what you’re both doing. Are either of you taking courses, working on building a new skill, or changing direction in your career?

    Show support for each other by listening and by offering what you can to help your connection with what they are doing. For example, suggesting videos that teach more about a specific topic, recommending someone that could be a great resource such as a consultant or advisor, or offering to help out with a new business venture.

    Getting Hired by Making Your Value Known

    When you build relationships and help out your connections, people will get to know you and what it is that you offer. You will be top of mind when they hear about a job opportunity or client that needs someone with your skill set.

    These connections will have come to trust you and they will want to return the favour whenever they can. They will remember how you were there for them when they needed advice or when they asked for your opinion on a new endeavor. This level of trust is more valuable than any type of advertising.

    Recently, a long-time connection of mine reached out for some writing services. She said I was the first person to come to mind when she needed a writer for her latest business venture. I had previously been there for her as a sounding board for other business ideas and I had helped to promote her business on LinkedIn.

    Creating and strengthening your connections is important.

    Summary

    Getting hired the traditional way is a lot tougher when you have much competition. You’re a name in a long list of candidates. However, if you invest the time to build professional connections, and you’re adding value to them over time, you will be a top choice when they are looking to hire someone they trust.

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