Why Is Marketing Important?

What’s the difference between sales and marketing? That’s a question someone once asked me. Sales is when a customer buys from you and happens after a customer knows what it is that you sell. The marketing comes first. But how do you persuade people to reach that stage when money changes hands? You need toContinue reading “Why Is Marketing Important?”

Skills Insight of the Day #3 – Marketing

Experiential retail is a form of marketing that’s a little different from the traditional approach of just browsing through merchandise. This approach involves an immersive experience. It involves your emotions. Some examples: Interactive museums where you can interact with the exhibits and post for photographs. Posting your photographs on your social media is encouraged. BookstoresContinue reading “Skills Insight of the Day #3 – Marketing”