Skills Insight of the Day #1 – Writing

“…the Snapchat generation may produce more writing than any group of teenagers before it, writing copious text messages and social media posts, but when it comes to the formal writing expected at school and work, they struggle with the mechanics of simple sentences.” – Dana Goldstein, The New York Times For more on writing andContinue reading “Skills Insight of the Day #1 – Writing”

Why Your Brand and Image Matters

Think of what you associate with the people in your life: from your coworker’s tendency to use “totally” in almost every sentence to your best friend’s preference to buy almost everything in pink. These associations are what people think of when they hear a person’s name or a company name, and these connections are whatContinue reading “Why Your Brand and Image Matters”