Category: Writing and Editing

  • Signs You’re a Bad Writer… and How to Improve

    Signs You’re a Bad Writer… and How to Improve

    What is a bad writer? I’ve looked at over a handful of articles in search of an explanation of what makes a bad writer, and everyone seems to have a different point of view. Some say it’s the attitude to writing, and others say it’s poor writing skills, such as bad grammar and punctuation.

    Writing is both a skill and a work of art, so you could say a bad writer is a mix of someone with a negative attitude to writing and weak writing skills. So how could a bad writer improve their technique? One way is to start by identifying the signs that they’re a bad writer.

    Bad Writer Sign #1: Closed Off to Feedback

    Bad writers dislike criticism and become defensive the minute they hear that their work is not perfect. They believe there is only one way to write a paragraph, one way to write a story, and that’s their way. They don’t want to see how a sentence could be rewritten to make the meaning clearer.

    A bad writer is closed off to feedback and sees comments as an attack on them as a person. They don’t see constructive feedback as a suggestion on how to improve their writing. Instead, they see the comments as a suggestion that they are flawed as a person.

    Bad Writer Sign #2: Working on Projects That Last Forever

    Some writers blame writer’s block when they start a writing project and never finish. This project could be a short story, an essay, a poem, or a novel. They work on rewrite after rewrite but they never finish what they start.

    Writing takes discipline, from setting goals to setting deadlines for completing those goals. A bad writer is constantly stopping before reaching a milestone such as finishing a chapter or completing the final paragraph of a story.

    It’s difficult to improve your writing skills if you’ve never finished your first draft of a piece of writing.

    Bad Writer Sign #3: Stale Writing Skills

    Bad writers have limited vocabulary and sentence structure. They don’t expand their vocabulary to add more variety to their language. Neither do they try to write their sentences in different ways. Each sentence follows the same pattern so that their writing is repetitious.

    When a bad writer doesn’t learn more vocabulary or open themselves to criticism, they may also be unaware of incorrect word use, such as mixing up their, there, and they’re; or similar words such as illusion and allusion.

    How to Transition from a Bad Writer to a Good Writer

    A good writer isn’t necessarily a perfect writer or the best writer. But a good writer will start by learning what they can about writing. They will finish the first draft and be open to feedback on how they can improve. They will work on revisions so that the third draft is an improvement from the first.

    Improving one’s writing skills isn’t easy. To make a comparison, writing is like a muscle that can only be strengthened if you use it. With an open attitude to feedback and learning writing skills, a bad writer could become a good writer over time!

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  • What is Copywriting?

    What is Copywriting?

    Stellar copywriting grabs your attention, pushes your buttons, and persuades you to buy a product or service. Good copywriting gets you hooked when you read the first word, but great copywriting is what keeps you reading until the last.

    So what is copywriting? It’s more than just putting a bunch of words together on a page. It’s the copy – also called sales copy – used in marketing and promotional materials. There’s a lot more technique to it than the report writing and essay writing they teach you in school. Here’s a closer look at what copywriting is… and what makes it so enticing.

    Copywriting Speaks to You

    Copywriting is like hearing the voice inside your head speaking to you. You’re having a conversation with the page. The copywriter did a lot of research before writing the first word to really understand you, the reader, and what you’re looking for.

    The copywriter carefully crafted the headline to capture your attention and grab your curiosity. You want to know the answer the headline is asking.

    Like a trail of breadcrumbs, you’re drawn to the heading, then you read the first sentence to find out more information. But it doesn’t stop there. That first sentence knows exactly what you’re thinking. You had a question, a problem, or a pain point on your mind and that first paragraph just stated what you’re thinking. So you keep reading.

    You keep reading that paragraph, and the next and the next until you’ve reached the end, when it asks you to take action and sign up or buy something and you do. The copy is convincing because it understands you.

    The Real Nuts and Bolts of Copywriting

    It seems seamless and magical, the way the words flow, but there is a technique to crafting killer copy. First, the copywriter researched their audience. They want to know them and what’s on their mind. They’ve asked themselves, “What keeps my reader awake at night?”

    When you understand your audience’s pain, you can push their buttons and evoke their emotions. Copywriters tell stories that relate to what their audience has been through, whether it is struggling with finances, business, self-esteem, or relationships.

    Second, copywriting is concise and skimmable. The words are short and conversational, without jargon or corporate speak. Copywriting also backs up claims with reputable sources. It claims to have solutions to financial or relationship challenges, and provides evidence that if you take action, what you want can be achieved.

    Finally, copywriting has a way of creating urgency. The reader needs to take action, and take action now or miss out. It’s the reader’s chance to solve the problem that’s been on their mind.

    Key Takeaways

    If you’re wondering, “What is copywriting?” the short answer is copywriting is sales copy. Its purpose is to sell and the techniques are subtle. Copywriting is like reading a conversation with a friend who understands a problem that’s on your mind. It’s this understanding and a sense of urgency that persuades you to take action to find the solution that you need.

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  • Dating Profiles: What You Should Know About Writing One

    Dating Profiles: What You Should Know About Writing One

    What do dating profiles have in common with resumes? You need to put in your best effort for both if you want to get results. This may seem self-evident, yet some people will slap together a dating profile with minimal effort and hope that someone special will come along and pick their profile.

    Writing a dating profile takes the same effort as writing a good resume. In this case, you aren’t applying for a job, you’re looking for a person. To catch that ideal person’s eye, try some of these tips on how to write stellar dating profiles.

    1. Eye-catching photos aren’t just for movie stars

    You’ve probably seen this advice multiple times before: choose pictures that show your face. People who are shy or who struggle with self esteem (because they aren’t usually chosen for a date) like to choose photos of themselves looking down, hiding in shadow, standing far away from the camera (so they are ant-sized) or wearing sunglasses. It’s like standing with one foot in and one foot out the door.

    Yes, you’re fulfilling a requirement by posting photos. However, the secrecy isn’t enticing. It screams that you aren’t proud of how you look. It’s the same as a resume in which you’re vague about your job experiences. Why should someone pick you if they can’t see who you are?

    Confidence and a smile shows people you are proud of how you look and what you have to offer the right person. Choose a photo of yourself doing an activity that you enjoy to reveal an aspect of your life or your personality. At the same time, show your face. Think of yourself as an up-and-coming movie star waiting to be discovered by your future significant other.

    2. Dating profile headlines as effective as news headlines

    Your dating profile headline is like a news headline. You want it to grab the other person’s attention and keep it long enough for them to start reading the first line or first question in your profile. A question makes an effective profile headline.

    For example, you might ask, “Are you the one?” You want to catch someone’s eye so they read your profile to find out if you’re the person he or she is looking for. If you don’t want to be lost in a blur of cliché headings, do some online research for some catchy sayings, questions, and quotes to find one that suits your personality.

    3. Writing bios that bring your personality to life

    You might be thinking, “I don’t know how to write a bio” or “I’m terrible at writing.” How do you write a dating profile if you don’t have the skills?

    First, calm your fears and simply approach this as a task similar to assembling a simple piece of furniture. Provide the necessary statistics about yourself, such as age, city, height and so on. Begin with the easy stuff.

    Then select a question to answer, such as a description of yourself and your interests, something that will reveal fascinating facts about you, or a description of the person you are looking for. Start by writing your ideas down as words or ideas. Then string them together into sentences.

    Still stuck? Look for dating profile examples online and copy some sentences that you can use as templates or examples of how you can phrase your answers.

    The extra work is worth it. A detailed bio, even with a couple of spelling or grammar mistakes, can reveal your personality and provide that much more information about yourself than a picture.

    4. Originality can be as simple as a 1-2-3 formula

    After getting matched with someone, take the time to check out that person’s profile. Notice details in their write up and photos. Then, for your first message, ask that person something personal about them, based on a detail you had read.

    Too many people take the easy option and start their first message with some version of “How are you?” or “How was your day?” Now image you’re reading your 20th “How are you?” message in two days. How excited would you be to see it?

    “Copy and paste” messages are like a resume that looks identical to many others in a sea of resumes. Ask an original question. If the dating profile bio is sparse in detail, Google search ideas for interesting (but not creepy!) questions to pique a person’s interest, make you stand out, and increase your chances of getting a response.

    Summary

    Putting in the time to write a catchy dating profile is worth the investment. Just like you wouldn’t put together a sloppy resume and expect a job interview to follow, it’s worth the time to craft a profile well to attract the right person.

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  • How to Develop an In-Demand Skill Set

    How to Develop an In-Demand Skill Set

    How pandemic-proof is your skill set? If a global event disrupts the economy, would you have a job tomorrow? Many people lost jobs last year, but those workers with high-demand skills were able to do one of three things.

    These workers kept their jobs, they were snapped up by a new company if they were laid off, or they pivoted with ease into a new industry. Those are the perks of an in-demand skill set. You’ll always be able to find work. To ensure the stability of your income, you’ll want to continuously improve on this in-demand skill set which should include the following skills.

    Speaking Skills

    Strong speaking skills are one of the top skills that will land you a job, improve your job performance, and advance your career.

    • At job interviews, you’ll be able to give concise, well worded, and confident answers.
    • Your elevator pitches will persuade your listener to believe in your cause or invest in your project.
    • When presenting an idea or your boss, co-worker, or client, you’ll deliver your concept in a persuasive and effective manner. The other party will either agree with you or respect you if they disagree.
    • Customers and clients will trust and understand your advice.
    • Your presentations at meetings will be well-organized and polished.

    Clarity and confidence are important on the job for people to understand you and believe what you say. To develop your speaking skills, work on the following:

    • Time and record yourself speaking about one topic for one to three minutes. Listen to the recording. Does your speech have a beginning, middle, and end? Do you speak smoothly, or fill your pauses with ums and uhs?
    • Practice giving a presentation to someone you feel comfortable with, such as friends or family.
    • Watch videos about public speaking and try to implement a tip into your speaking practice. For example, focus on the volume and pitch of your voice one day, and focus on your vocabulary use for an impromptu speech on another day.

    Sales Skills

    Here’s a fact you probably knew but may not have thought about: you need to be able to sell to be successful. Many people don’t know how to sell or are afraid to because of the slimy, desperate, dishonest salesperson image that we associate with selling. What you should know is that sales in every day practice is more subtle:

    • Selling your concept or idea to your boss at a meeting. Selling is persuading in this case, and if you can’t persuade, then you can’t get the other party to agree with you.
    • Selling your boss on a job promotion or getting a raise. Why should your boss give you that job title you want? Why should you get an increase in your salary? Again, if you aren’t persuasive, you won’t achieve what you’re looking for.
    • Selling to your customers and clients. The obvious result of a successful sale is if your client buys what you are selling. However, there are other levels of selling, such as getting the customer to trust you and build a long-term client relationship with you and your company.

    Sales is a skill that can developed over time. It’s a high-demand skill because every business needs sales to survive. To work on your sales skills, practice the following:

    • Read books and watch videos about sales tips and techniques. Understand the psychology behind why some sales techniques are effective.
    • Practice selling something to someone you feel comfortable with. As you gain confidence, work on selling something to a stranger. For example, convince someone you don’t know to try visit a place you like.

    Writing Skills

    Writing is an important skill for communication and professionalism. Your mastery of this skill increases in importance if your work involves a high level of accuracy and/or or political correctness.

    • Writing emails that have few grammar, spelling or punctuation errors reflects on your level of education and professionalism. If you make a lot of mistakes with words like they’re/their/and there, your writing can look sloppy.
    • Verbal communication is easy these days with voice messaging apps, but writing is important for keeping records. A letter or email saying that you will have something done by a certain date is a solid promise of what you will do. In some cases, written records can become evidence if there is a lawsuit.
    • Written reports and other documents are a permanent record that will be referenced in the future. Your choice of words and the clarity of your thoughts will be vital to the professionalism and accuracy of the document.

    Writing skills need a lot of practice and time to develop because you need to learn grammar, spelling, and vocabulary. You can also try these activities:

    • Copy a piece of writing that is written in the style that you want to learn. By copying it as practice, your brain starts to learn that writing style.
    • Practice writing each day. Use writing apps such as Grammarly to review and give suggestions on how to improve your writing.

    Leadership Skills

    Career advancement is difficult without leadership skills. Empathy and understanding the people you work with, and being clear and organized about when you want something done are both in-demand skills.

    • At most companies, a promotion means becoming a leader of some kind, which means you need leadership skills. You need accountability and responsibility to lead a team, become a supervisor, or become a manager. It’s rare that an employee will receive multiple promotions for a job in which they work solo. Leadership skills can be learned from on-the-job training or taking a course.
    • As an owner of your own business, even for a sole proprietorship, you still need to know leadership skills to manage your employees or contractors.

    Technological Savvy

    Ongoing mastery of technology is key.  Software is constantly upgrading to new versions and companies require their staff to learn new programs and platforms over time.

    • Larger organizations have replaced processes with technology to simplify the work of employees. For example, paper-based time sheets have been replaced by computerized time sheets to make the calculations easier for the accounting department.
    • Companies with employees or clients in other cities or countries are using technology instead of in-person meetings. For example, the technology for a Zoom meeting is less expensive than flying people and booking hotel stays.
    • While it’s still possible to call someone on the phone, or walk over to another person’s desk on the same floor, communications applications make it easier to share files and messages between office workers and locations. Members of one chat can see what actions have been completed by various team members involved in the same project.

    Fortunately, it’s easy to find videos on YouTube on how to use all the latest platforms and software. If your co-worker or your company IT department hasn’t answered your tech question, you can educate yourself on whatever technology you are using.

    Summary

    If you aren’t sure how to develop an in-demand skill set, start by looking for skills that are transferrable from one industry or niche to another. In times of economic hardship, these skills will continue to find you steady work. Strong speaking and writing skills, and sales and leadership skills are just some of the skills that are always in high demand. Can you think of any other transferrable, high-demand skills? Comment below!

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  • Should You Become a Freelancer and Start a Freelancing Business?

    Should You Become a Freelancer and Start a Freelancing Business?

    Have you heard of terms like gig economy, freelancing, and side business? It seems to be the trend these days to make a side income if you aren’t making enough income at your regular job. The idea of becoming your own boss and working when you want at the beach does have its dreamy appeal, but is that life for you? Should you become a self-employed freelancer?

    If you’re on the fence about starting a freelancing business, ask yourself the following questions. You may surprise yourself with your readiness to take your career in a new direction. Or you may need more time to re-evaluate your options. Either way, these questions will help you decide if freelancing is for you.

    Are you aware of the challenges and risks of freelancing?

    If you’ve always been an employee, the sudden income instability may be a little frightening. Before you start, make sure that you have three to six month’s savings set aside to pay your bills. You’ll be taking risks that you didn’t take when you had a job.

    As a freelancer, it’s your responsibility to find work for yourself, either by networking or creating a profile on a gig platform such as Fiverr. When you first begin working on your own, you’ll need to manage your time and goals wisely. Even if you have a job that lasts three months, you’ll be looking ahead to line up the next gig to start four months from now. Otherwise, when your contract finishes, you could find yourself without an income.

    When you first start freelancing, you may have some months with a lot of income, and other months with less. Setting aside savings will help with unforeseen expenses during months of less income. You’ll also need your savings because the holiday pay, sick leave, and medical and dental benefits that you may be accustomed to isn’t provided to freelancers.

    The abrupt change in income stability may be too much of a difference in lifestyle for some people. Some people freelance for a side income, working in the evenings and weekends while still working at a full-time job. Others work at a part-time job while supplementing their income with a freelance business before transitioning to freelancing full time years later, when they have a stable client base.

    Related: Why You Should Leave Your Comfort Zone

    Do you have the skills as a freelancer?

    Your success as a freelancer will also depend on your skill set. You can freelance as a writer, social media manager, virtual assistant, or video editor, to name a few jobs. If you’re just starting to build your skill set, you’ll be charging beginner level rates. If you already developed a skill and you’re transitioning to freelancing with that same skill, you’ll be able to charge much higher rates.

    Other factors that will determine how much work you get as a freelancer and how much you make include:

    • Whether your skills are in high demand. If many clients need someone with your skills, then you will find many opportunities.
    • Whether your skills are general or niche. Writing, for example, is a general skill, and there is an abundance of writers. If you have a niche, such as writing grants or writing for tech companies, you will be higher demand by those clients that need that level of specialization.
    • Quality of your clients. Your relationship with your client as well as their financial situation will determine how much you can charge for your services. For example, if you are just getting started, you may accept a contract with a small company that hasn’t been in business very long. Their budget would be limited, but you would be able to gain some work experience.

    Do you have the mindset to start a freelancing business?

    The most important factor to consider about freelancing is your mindset. You’ll be your own boss, setting your own work hours. You can sleep in on a weekday or only work three hours a day if you’re feeling lazy. Those are some of the perks.

    It also means you need a lot of self discipline to set your own income goals and work hours, and to get work done by the deadline. People you know may discourage you from freelancing because of the risks. They’ll tell you to stick to the stability of having a traditional 9 to 5 job, and maybe work two jobs if you want to make more money.

    As a part-time or full-time freelancer, however, you’ll be able to decide what projects and work you want to take on, and you’ll be able to negotiate your own rates. Yes, you’ll have bad experiences with clients who don’t pay or take advantage of you. It’s a learning process, and as you gain experience, you’ll have the chance to find great clients who appreciate you. When you become highly experienced and in demand, you’ll even be able to turn down jobs to do only the work you enjoy.

    Summary

    Freelancing, either part-time or full-time, can be a dream come true for those who want to make an extra income, or take on work opportunities they want. Being your own boss and working where and when you please has its appeal. However, freelance work isn’t for everyone. You need mental discipline and a desire to always work on your skills.

    Still considering working as a freelancer? What gigs would you like to try?

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