Why Women Should be Entrepreneurs

Both women and men can be successful entrepreneurs but in times of severe economic disruption, women should turn to entrepreneurship for many reasons. It offers them control their career, schedule and workload. It keeps women independent of trends in the job market and breaks traditional barriers. Most importantly, entrepreneurship is a strong career alternative toContinue reading “Why Women Should be Entrepreneurs”

Why Your Brand and Image Matters

Think of what you associate with the people in your life: from your coworker’s tendency to use “totally” in almost every sentence to your best friend’s preference to buy almost everything in pink. These associations are what people think of when they hear a person’s name or a company name, and these connections are whatContinue reading “Why Your Brand and Image Matters”