Successful Cold Market Prospecting

Wouldn’t life be perfect if you opened your own business and customers started to appear? The reality is potential customers are everywhere if you can understand exactly what they are looking for. You don’t need to know what flavour of ice cream they crave, or what features they want on their smartphone. You just needContinue reading “Successful Cold Market Prospecting”

Why You Should Charge More to Keep Customers Happy

What should you do when your competitors charge cheaper rates? Should you lower your rates to stay in the game? Charging less may make sense but it isn’t the best solution. The simple answer is you should charge more. Here’s why. Think about how much money you save by buying a cheap pen at theContinue reading “Why You Should Charge More to Keep Customers Happy”