Some people lose all willpower when they see yummy chocolates. Others stop working when tempted by a cat video or postpone housework to watch an adventure movie. Every day, everywhere, we are tempted by irresistible offers. What makes an irresistible offer so difficult to refuse? Simple. It solves a problem or pain point. Each moment,Continue reading “How to Create Irresistible Offers”
Tag Archives: price point
Why You Should Charge More to Keep Customers Happy
What should you do when your competitors charge cheaper rates? Should you lower your rates to stay in the game? Charging less may make sense, but it isn’t the best solution. The simple answer is you should charge more. Here’s why. Think about how much money you save by buying a cheap pen at the dollarContinue reading “Why You Should Charge More to Keep Customers Happy”
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