Are you more fit or less fit than before the COVID-19 pandemic? Your fitness routine may have changed this year because gyms have closed and you are no longer walking to catch the bus to work. If there were a year to gain weight before overeating at Christmas, 2020 would be it. My sedentary job and reduced social life are two of the reasons I became fascinated by health and fitness influencers on TikTok. Now if you’re an entrepreneur like me, you’ll also be intrigued why the following influencers should be added to your social media must follow list.
Working from home comes with its own health and fitness challenges, especially with winter around the corner. Your community centre or gym may be closed. Your city may have restrictions on your social circle, so you may no longer have a running or walking buddy to keep you accountable. What can you do for your pandemic health and fitness routine?
Health and Fitness Influencers for the Remote Entrepreneur
A pandemic health and fitness routine should fit your lifestyle and be practical and doable. As an entrepreneur, you most likely work unusual hours… and (if you’re a solopreneur), you may be working long hours. It’s also possible that COVID-19 affected your business and you’re dealing with not enough work and financial hardship.
No matter what your situation, you still need a physical and mental break. Health is important, especially if you’ve been working from home and spending hours at your desk.
When you need a break, it’s possible to turn your home into your own little gym. And you won’t need to invest in gym equipment! A health and fitness influencer I discovered on TikTok is @justinagustin, a fitness trainer who teaches you simple workout routines using equipment you can find at your home. For example, you can use a wall, a chair, a towel, a bed, or your sofa for low impact workouts. And practicality isn’t his only concern.
In some of his videos he partners with @kathleen_jd to show the same exercise at both beginner and advanced levels. You can choose the level most comfortable for you. For those who aren’t super fit (or became less fit from working from home and not going out as much) these exercises are very manageable.
From a business point of view, I thought it was very clever to show exercises that you can try where you are. Workout videos using equipment typically found at the gym would require modification if you don’t have it, and if you’re not a fitness expert, you may not know how to adapt an exercise without gym equipment.
If you’re self isolating and working unusual hours (which some entrepreneurs do), then playing one or more of these fitness influencer’s videos will have you working out with your virtual workout buddy and mentor.
Health and Fitness Influencers that Grew Their Audience
At some point in the pandemic, “non-essential” businesses had to close, including chiropractors. However, if you’re entrepreneurial minded, you’ll always be thinking how to pivot your business, adapt to changes, and keep bringing in leads.
The next health and fitness influencer to catch my attention is a health expert who thought just like an entrepreneur. He took advantage of the closure of his chiropractic office to combine his expertise in back, neck, and knee pain tips with his love for music. Mixing his career and hobby had amazing results.
Not only did he gain a following by sharing health tips to catchy music, but he also started a trend in which other medical and healthcare experts started to give their expert advice to catchy tunes. Jordan Estrada’s success was documented in Insider.com.
From an entrepreneurial point of view, it was a clever way to warm up the market. He sees clients who recognize him from TikTok, and marketers know that people are quicker to buy from someone they trust. The TikTok star spends about 10 hours making this social media content.
I’ve watched some of his videos on back pain whenever I’ve had a mild tightness in my back from sitting too long and staring at the computer. A sedentary lifestyle and remote work can result in way too much stiffness in the back or neck. When that happens, it’s time to enjoy some tunes and work on getting your body back into shape.
Staying Healthy and Fit While Teaching or Learning
If you couldn’t attend dance class or fitness class because these facilities were closed, TikTok brought lessons to you. Well, not full lessons because the videos are so short. But many health and fitness influencers broke down dance steps or showed off dance routines in bite-sized bits that brightened a busy day.
I watched these videos, often during a break, and became amazed with jaw-dropping dance routines or risky jumps and leaps. These I watched for entertainment. There were so many fascinating influencers in this space that I had a hard time choosing just one to highlight for this article.
TikTok also had videos that taught dance moves step-by-step for familiar dances like bachata. I’m out of practice these days with the closure of dance studios, but I appreciated the quick little lessons.
These videos are a wonderful inspiration to entrepreneurs. I like to see how the videos display people’s talents and help them to grow an audience organically. I also like to learn from them. Dances and displays of physical skill (including contortion) are amazing to watch.
Whether you have a sedentary lifestyle from working remotely or you’ve been gaining weight from being stuck at home, you can easily spare a few minutes here or there to exercise at home. TikTok health and fitness influencers are one source of videos for quick fitness lessons in easily consumable units. And if you’re an entrepreneur, they can be a source of inspiration for how to grow an audience and increase your brand awareness.
If you enjoyed this article, subscribe to make sure you don’t miss the next post!