Tag: ChatGPT

  • AI Replacing and Creating Jobs: It’s Happening with Ads

    AI Replacing and Creating Jobs: It’s Happening with Ads

    Recently people have been discussing how artificial intelligence (AI) is either enhancing our abilities to do our jobs or is threatening to replace jobs. Now there is a case of a business using AI instead of hiring humans to do the work.

    The advertising agency WPP and chipmaker Nvidia are using generative artificial intelligence to make ads. For example, they can use AI to place a car in London or in Rio de Janeiro for an advertising campaign and save money on production costs because they are not shooting on location. The result of such technology will be smaller creative teams to create ads in the future. 

    The impact of AI is being felt elsewhere in marketing. Copywriters have said that they have lost jobs because their agency wants to use AI such as ChatGPT instead of hiring writers. Writers have been offered less pay because the employer expects the writer to use AI to assist them to do their jobs more quickly. (Not all writers are losing jobs or being paid less because of AI; these are just some examples of writers who are impacted directly by AI.)

    I’m curious to see how the job situation will continue to develop this year. As quickly as AI is replacing or modifying jobs, it is also creating jobs for those who work with AI. One of the companies I work for is creating AI to increase the efficiency of the hiring process. This technology will eventually either replace or modify jobs in human resources as the technology improves. But on the upside, our company has grown by fifty percent in just a few months.

    AI can definitely help us to do our jobs faster. I use AI to edit my work. It is like having an extra set of eyes to assist as I write. Those who have an interest in or are open to using technology, or have a job in the technology field will have an advantage as advances continue to be made in AI. These people will more easily adapt to the changes instead of seeing AI as a threat to jobs.

    It will be interesting to look back and see how the job situation has developed a year from today.

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  • Getting ChatGPT to Do My Job For a Day

    Getting ChatGPT to Do My Job For a Day

    With so much talk about ChatGPT replacing jobs (which is in fact a true concern). I wondered if ChatGPT could do my job for a day. (Mostly because it was the weekend and it’s more challenging to work on the weekend.) I asked it to do a couple of tasks. Here are some results.

    Task 1: Create a test that tests job skills

    I asked ChatGPT to create some questions to test a job candidate’s job skills. It generated an answer in a matter of seconds:

    Sure! Here are some sample questions you could use to test a job candidate’s proficiency at customer service:

    • How do you handle a customer who is upset or dissatisfied with the product or service they received?
    • Can you provide an example of a time when you went above and beyond to help a customer?
    • How would you deal with a customer who is speaking loudly or rudely to you?
    • Describe a time when you had to handle multiple customer requests simultaneously.
    • How do you stay calm and composed when dealing with difficult or angry customers?
    • What do you think are the most important qualities for someone in a customer service role?
    • How do you handle a situation where you are not able to provide a customer with the solution they were hoping for?
    • Have you ever dealt with a language barrier when speaking with a customer? How did you handle it?
    • How do you keep yourself organized when handling multiple customer requests or issues?
    • Can you provide an example of a time when you successfully turned a dissatisfied customer into a loyal one?

    Task 2: Create an answer key that can be reviewed using AI

    Perhaps I didn’t ask the right question. When I asked ChatGPT to create an answer key to a job skills test using AI, it came up with this response:

    To have AI check the answers to these questions in a standardized way, you can follow these steps:

    • Develop a set of criteria for evaluating each question. This could include factors such as the clarity and completeness of the answer, the use of relevant examples, and the candidate’s ability to communicate effectively.
    • Train a natural language processing (NLP) model on a large dataset of customer service responses to the questions you have developed. This will enable the model to recognize and understand common patterns and language used in customer service responses.
    • Use the trained NLP model to automatically evaluate the candidate’s responses to the questions. The model will analyze the text of each response and score it according to the pre-defined evaluation criteria.
    • Set a threshold for acceptable scores for each question. Responses that score below this threshold can be flagged for review by a human evaluator.
    • Review the results of the automated evaluation and make any necessary adjustments to the evaluation criteria or the threshold scores.

    Conclusion:

    When I asked ChatGPT to create a job skills assessment as well as a method to evaluate the assessment using AI, it replied with well-written responses. However, none of it was material I could use because the material was far too general. The issue was also my inability to word my task to get the answer I really wanted: to get ChatGPT to do my homework. What I learned was that it may take some skill to learn how to get ChatGPT to read my mind and do my creative thinking so I can take an afternoon off.

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  • ChatGPT and AI: A Threat to Jobs?

    ChatGPT and AI: A Threat to Jobs?

    The other day I had a most dreadful experience: the day after making a mistake at work, I was called into a meeting with the bosses. I thought I was in trouble. Instead, the opposite happened. They wanted me to try something that might help me to do my job better. 

    While feeling relieved that I wasn’t getting a notice to pack up my things, I was surprised at their request. They wanted me to try out ChatGPT because we also used our own AI and they were curious whether ChatGPT would help me do my job faster. So I tried it out, and here are my conclusions.

    Creativity Isn’t AI’s Strongest Skill

    Fortunately, my bosses couldn’t hear me working. I did as they requested and asked ChatGPT to do the task that one of my bosses had requested. I asked the AI to generate a workplace conversation. 

    The result was so generic and so far from creative that I thought it was funny. If my bosses could hear me, they would have thought I was watching entertaining cat videos on company time.

    I asked the AI to improve the conversation and gave it a more industry specific example. It effortlessly created yet another workplace conversation, but again, it sounded like the average of many conversations put together, and not a real conversation that an actual worker would have at work.

    I came to my first conclusion: creativity isn’t this AI’s strongest skill set. It had yet to create the level of writing that I do on the job.

    AI Cannot Replace Jobs that Require Special Skills

    After asking ChatGPT to complete a few more writing tasks, I breathed a sigh of relief, knowing that my job is still secure. 

    One of my job tasks is to write skills assessment questions. These questions test a person’s soft skills and their suitability for jobs in specific industries. AI is not yet at the stage where it can write materials for industry-specific tests designed to test a specific soft skill. For example, it cannot design a series of skill testing questions about a customer opening an account at the bank.  

    AI such as ChatGPT can answer a question that you ask it and then refine its answer again and again, but it could not achieve the final goal on the first try. It needs lots of hints and refinements.  

    Key Takeaways

    AI can help with the initial research and generation of ideas. However, it still has a long way to go before it can think like a human. It cannot create test questions and answers unless they already exist in the public domain. 

    As such, those who have specialized skills, such as creating tests for industry-specific clients, won’t be replaced by test-generating AI anytime soon.

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