Recently people have been discussing how artificial intelligence (AI) is either enhancing our abilities to do our jobs or is threatening to replace jobs. Now there is a case of a business using AI instead of hiring humans to do the work.
The advertising agency WPP and chipmaker Nvidia are using generative artificial intelligence to make ads. For example, they can use AI to place a car in London or in Rio de Janeiro for an advertising campaign and save money on production costs because they are not shooting on location. The result of such technology will be smaller creative teams to create ads in the future.
The impact of AI is being felt elsewhere in marketing. Copywriters have said that they have lost jobs because their agency wants to use AI such as ChatGPT instead of hiring writers. Writers have been offered less pay because the employer expects the writer to use AI to assist them to do their jobs more quickly. (Not all writers are losing jobs or being paid less because of AI; these are just some examples of writers who are impacted directly by AI.)
I’m curious to see how the job situation will continue to develop this year. As quickly as AI is replacing or modifying jobs, it is also creating jobs for those who work with AI. One of the companies I work for is creating AI to increase the efficiency of the hiring process. This technology will eventually either replace or modify jobs in human resources as the technology improves. But on the upside, our company has grown by fifty percent in just a few months.
AI can definitely help us to do our jobs faster. I use AI to edit my work. It is like having an extra set of eyes to assist as I write. Those who have an interest in or are open to using technology, or have a job in the technology field will have an advantage as advances continue to be made in AI. These people will more easily adapt to the changes instead of seeing AI as a threat to jobs.
It will be interesting to look back and see how the job situation has developed a year from today.
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Vanya Wryter Consulting Services 
This is why A.I. boom lives up to the hype, unlike the dot-com bubble. It’s having a real impact on the job market already. I go into this more in my post: https://enclaveresearch.com/sometimes-it-really-is-different-this-time/
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Very true. It is having quite an impact on the market, as well as the company I work for (which also designs AI).
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There are things that humans cannot do with even AI…
in today’s world, we need to see how to make AI our friend, instead of Foe.
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I think it’s a mix of both. Some jobs will become obsolete and some new jobs will be created too. Very interesting post.
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Agreed. Jobs will also be modified. I used to edit using the track changes in Word. I still do that but also for some projects now I use HTML to edit content from the back end.
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It’s scary but AI is the future & we just have to continue growing & evolving with it
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Yes. I think anyone who continues to learn and develop new skills will be harder to replace with AI.
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It’s very interesting. I’m a great believer that there will be more jobs as we transition and come out the other side.
I guess what intrigues me is whether AI will ultimately match the great writers, the great song writers and composers and painters etc.
When AI has the ability to read my thoughts I know I will be on a winner 😉
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I don’t think AI will match the talents of the great writers and artists, etc. Inventors created AI and inventors will always try to create the next best thing, whatever that may be.
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