Why You Should Charge More to Keep Customers Happy

What should you do when your competitors charge cheaper rates? Should you lower your rates to stay in the game? Charging less may make sense but it isn’t the best solution. The simple answer is you should charge more. Here’s why. Think about how much money you save by buying a cheap pen at theContinue reading “Why You Should Charge More to Keep Customers Happy”

Three Tips to Sell Effectively

Let’s face it. People hate being sold to. If you start telling them about how your product is an “awesome buy” and “there are only two left, so you should hurry,” then people will raise their hackles. Just think of the times you threw up a stop sign when someone tried to sell you services,Continue reading “Three Tips to Sell Effectively”

Why We Should Teach Kids to Be Entrepreneurs

When I was a little girl, I dreamed of marrying a wealthy business owner, and when I got older, I dreamed of becoming a successful business owner, but teachers and family had other plans for me. They wanted me to attend university and have a career as a doctor or dentist. Helping people and changingContinue reading “Why We Should Teach Kids to Be Entrepreneurs”

Business Etiquette for Entrepreneurs

Life would be a little too easy if we could become an expert at one skill and then build a thriving business around it. Once we’ve figured out what we want to do, and we are open for business, we still have to market ourselves; otherwise, we may find ourselves waiting. Waiting like we doContinue reading “Business Etiquette for Entrepreneurs”

Why Your Brand and Image Matters

Think of what you associate with the people in your life: from your coworker’s tendency to use “totally” in almost every sentence to your best friend’s preference to buy almost everything in pink. These associations are what people think of when they hear a person’s name or a company name, and these connections are whatContinue reading “Why Your Brand and Image Matters”