What is Copywriting?

Stellar copywriting grabs your attention, pushes your buttons, and persuades you to buy a product or service. Good copywriting gets you hooked when you read the first word, but great copywriting is what keeps you reading until the last. So what is copywriting? It’s more than just putting a bunch of words together on aContinue reading “What is Copywriting?”

View post to subscribe to site newsletter.

Dating Profiles: What You Should Know About Writing One

What do dating profiles have in common with resumes? You need to put in your best effort for both if you want to get results. This may seem self-evident, yet some people will slap together a dating profile with minimal effort and hope that someone special will come along and pick their profile. Writing aContinue reading “Dating Profiles: What You Should Know About Writing One”

View post to subscribe to site newsletter.

How to Develop an In-Demand Skill Set

How pandemic-proof is your skill set? If a global event disrupts the economy, would you have a job tomorrow? Many people lost jobs last year, but those workers with high-demand skills were able to do one of three things. These workers kept their jobs, they were snapped up by a new company if they wereContinue reading “How to Develop an In-Demand Skill Set”

View post to subscribe to site newsletter.

Should You Become a Freelancer and Start a Freelancing Business?

Have you heard of terms like gig economy, freelancing, and side business? It seems to be the trend these days to make a side income if you aren’t making enough income at your regular job. The idea of becoming your own boss and working when you want at the beach does have its dreamy appeal,Continue reading “Should You Become a Freelancer and Start a Freelancing Business?”

View post to subscribe to site newsletter.

Writing Skills that Entrepreneurs and Santa Would Crave?

Would you feel more comfortable crafting a handwritten letter or sending a quick text? Most likely you answered “text” because most of us feel a bit out of practice when it comes to writing by hand. In fact, our writing skills (by hand or keyboard) has been declining each generation! A perfect example of thisContinue reading “Writing Skills that Entrepreneurs and Santa Would Crave?”

View post to subscribe to site newsletter.